Kevala website redesign - out with the old, in with the new

Riya Jain
October 8, 2021

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Kevala is revolutionizing the way healthcare organizations manage and engage their care teams. By delivering a purpose-built B2B SaaS platform that automates scheduling, compliance, care planning and care orchestration, Kevala frees up frontline caregivers to do what they do best - care for their residents and patients.

  • Client: Kevala
  • Project duration: June-Aug 2020
  • Roles I assumed: UX designer, Webdesigner, Graphic designer and Webflow developer

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Thinking of a master plan(Strategy first)

Listening to the people who created, sold and used the product helped me define a direction for what would become the new brand. The keywords: Inclusiveness, simplicity, humanity.

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Elements of style.The building blocks of a brand

Kevala’s style guide makes sure its simple and inclusive identity — logo, colors, typefaces, icons, shapes, and all the other little things — will continue to shine through consistently in every situation.

Graphics and animations

For Kevala’s new site I created several different content modules and UI animations. and developed them in Webflow.

Distribute administration

Credential management should be a team sport. Empower your leaders to manage their team’s compliance and better distribute the burden to achieve the best possible outcome.

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Targeting users and industries

Branding isn’t an end in itself. Kevala’s website is designed to do the very practical job of persuading users to try the service.

Why Kevala?Explaining it all

Our biggest challenge was that Kevala does way more than can be covered in one go. Kevala’s content and marketing teams segmented the content in a way that was inclusive for all verticals but also specific enough to speak to particular audiences, settling on a broad overview of the app with CTAs to pages with more feature-rich descriptions.

A responsive design

From small screens to big, the Kevala site is designed to look great everywhere.

https://www.kevala.care/

"Riya did an excellent job completing our website. We needed a quick turnaround and she was able to deliver a design that exactly met our needs so quickly with very little creative direction from us. We were so impressed with the end result given we weren't exactly sure what we were looking for and provided little direction. Riya was so amenable to making sure we had working hours that crossed and with tools like Loom, we were able to work in quick review cycles asynchronously as well. We loved working with her so much that we hired her for another contract!"

Carin Overturf | Principal Product Manager at Kevala

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