My Design process isn't linear. I adjust it to each individual client need and may revisit one and the same task a few times during the process. Below are the most common steps that I take at most of my projects.
UX research
To start with the design process, I would need to understand who your users are, in what context they will use your product, and what are their needs.
UX strategy
UX strategy is a plan that details how the design will work.To visualise our UX strategy, I create customer journeys, user flows and wireframes.
01 Customer journey map
The customer journey map outlines multiple points between a user and a product on a customer’s journey that need to be designed.
02 User flows
User flows are diagrams that display the path a user takes when using your product from an entry point through to the final interaction.
03 Wireframes
A wireframe is a page layout. It gives you a clear idea of the elements on each page and the connections between these elements.
Visual research
The purpose of visual research is to shape UI design. For this I look at your competition, design styles in across your industry, and create a moodboard on the basis of this information.
01 Competitor analysis
We find strengths, weaknesses, and gaps in your competitor's products to create a better design solution.
02 Moodboard
Moodboard is a composition of images, photos, fonts, and graphics that form a style for your project.
Final Prototype
I design every element on the user interface – icons, buttons, typography, colour schemes – to create an intuitive experience for your users. The look and feel of the product and its interactivity will be focused on increasing user engagement.
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